Competition platform refers to those services that help businesses create, manage, and promote online contests. Through them, you can expand your consumer base and brand awareness, as well as drive targeted traffic to your website.

Running an online contest can serve your company with many benefits. When done properly and effectively, it can promote your brand, create additional revenue for your business, and increase your company’s lead flow.

Attract Fans

Contests can attract fans and create buzz about your business. It’s a powerful way to build brand awareness to your target audience. With good contest management software, online contests can help increase the traffic of your website. Internet users repeatedly visit the organizer’s website at multiple stages of the contests such as the announcements, contest entry, voting, judging, and the announcement of the winners. Your high website traffic can translate to more business opportunities for your company.

Builds Relationship

A contest can help you build a strong relationship with your target audience. When you run a contest in Facebook, for instance, you can interact with other people through posts and comments. You can answer your participants’ queries and ask questions in return. You can also ask them to voice out their thoughts about the competition and tell a friend or a family about it.

Spread Awareness

You can build awareness about your company’s new product or services through contests. Savvy contest software come with sharebuttons, which people can use to share announcements, updates, and other information to their family and friends. Thanks to the power of social media, information sharingis now easier.

Increase Sales

With good competition or contest application, running an online contest can give an opportunity to earn additional revenue. You can charge an entry fee to the participants, find contest sponsors, or affiliate to marketing and public relations events. In charging an entry fee, however, you need to consider your contest’s goals and target audience. You can offeradvertising and sponsorship opportunities for the announcements, prize, gallery and other marketing campaign materials of your contest.

Before you start a contest, though, familiarize yourself with local regulations, as every state has its own contest laws. Research your state’s contest rules to make sure your promotion is legal.